Product design case studies, plus a few things I make on the side.
Shipped & live on the App Store

30,000 MAU · ₩500M sales in H1 2024

~58% faster machine search in task tests

Scientific cues raised purchase intention (p < .005)

Clearer claims paths, quote entry, and visual system

Clearer nav states, stronger hierarchy, and WCAG-minded contrast

Stronger hierarchy, clearer menus, and a more cohesive JET look

Faster, more inclusive account creation for Dutch and international users